Ready to Go Global?
Fill out our form for a free consultation or hit us up with your project details. No bots, just real humans who’ll get back to you in record time.
How Software Localisation Can Greatly Boost Your Sales
For instance, Samsung has outperformed rivals even in regions where they joined later because of their hyper-localised strategy, which entails employing locals, modifying technology for regional applications, and utilising regional marketing techniques.
Probably the prospective customers will be perplexed for the first time, when they encounter a user interface -or user manual- with a highly technical terminology. This is particularly true if they are not fluent English speakers.
In the next paragraphs, you will find how software localisation can boost your sales.
1. Expand Your Customer Base
Certainly, there are millions of users across the globe who did not check out your app, as it wasn’t distributed in their own language. Naturally, as they don’t understand your software, they will not have the motive to download it.
The value of local markets and the necessity of translating your program into many languages are revealed by spoken languages worldwide.
- Approximately 14.25% of people with internet access speak Chinese/Mandarin dialects.
- The other languages that are spoken all over the world include Spanish (7%), Hindi (7.6%), Russian (3.1%), French (3.8%), Arabic (3.4%), Portuguese (3.3%), and so on.
Indeed, you are limiting your company’s potential customers if your software program is only accessible in English.
Software localisation would help you cultivate a new customer base in markets with other languages and thus will assist your business to grow globally.
2. Software Localisation is More Than Translation
Translation alone is not enough when it comes to localisation; the entire user experience must be modified to satisfy the functional, technological, and cultural needs of the intended audience.
- Tailoring dialog boxes, menus, and user interfaces to match the local preferences.
- Making use of symbols, visuals, and pictures that are appropriate for the target culture.
- Conforming time/date setups, currency denominations, and measurement units to regional norms.
- Making sure the program complies with all applicable laws and local ordinances.
One excellent place to see software localisation in action is Microsoft 365. In which case, Microsoft adapts their product’s features and interface to the specific needs of the local user base, in addition to translating it into several languages. Consider Microsoft Word’s spell-check tool, which takes into account the subtleties of the local language and adapts its templates to the needs of the target market.
3. Increasing Conversion Rate and Sales Volume
Users are more likely to completely conceive the advantages and functioning of a product as long as they can interact with it in their own language and in a setting that is familiar to them culturally.
Higher Conversion Rate
A software that is introduced to the consumers in their first language, makes them feel more at ease while interacting with it and making purchases from it. This is especially true for users who are not very proficient in the software’s original language.
Improving the Client’s Loyalty
Establishing trust and loyalty with local clients is facilitated by excellent software localisation. Customers are more inclined to remain loyal to a brand and refer others to it when they perceive it as respecting their language and culture.
Positive Word of Mouth
Positive user experiences are more likely to be shared by happy customers, which increases word-of-mouth advertising and increases sales.
Nike, for example, saw a 37% rise in direct-to-consumer (DTC) sales in 2021 as a result of their usage of localisation services to offer highly tailored and user-friendly experiences.
4. Gaining Competitive Advantage and Increasing Revenue
Software localisation will lend you a big competitive advantage in the worldwide market:
The First-mover Privilege
You may obtain a first-mover advantage and raise your market share in certain areas by distributing localised versions of your software earlier than your contenders.
Higher Revenue
Revenue increases as a result of improving user experience, growing your client base, and raising conversion rates. Reduced churn, more repeat business, and good word-of-mouth are all benefits of localised software that enhance revenue and sales.
Improved SEO and Brand Identity
Utilising localised software can increase visibility in foreign search results and potentially your SEO ranking. More visitors to your website due to this enhanced exposure may result in an increase in leads and conversions.
For instance, Samsung has outperformed rivals even in regions where they joined later because of their hyper-localised strategy, which entails employing locals, modifying technology for regional applications, and utilising regional marketing techniques.
5. Reduced Overall Spending
Consistent software localisation would considerably reduce expenditure by many ways:
Smooth Workflow
By utilizing Translation Management Systems (TMS) and other technologies to automate the localisation process, the amount of human labour needed is decreased, which minimizes the need for extra staff or resources. The procedure is streamlined with the use of automation, which lowers the expenses related to translating documents by hand.
Minimum Error and Redo
Human mistakes in formatting and translation are reduced when software localisation is done continuously by automation. There are less instances of rework, which may be expensive and time-consuming, as a result of the decrease in mistakes. Businesses may save money by making sure translations are precise and consistent from the start and avoiding the expense of fixing errors later in the development cycle.
Better Budget Allocation
Continuous software localisation enables companies to effectively deploy their human resources toward other key projects by automating time-consuming manual activities. With allocating resources optimally, teams are able to concentrate on high-value projects instead of being burdened with time-consuming and repeated localisation duties.
Reduced Package Localisation Cost
Software consignment localisation, which might be costly at the end of the development cycle, is a common practice in traditional localisation systems. When including translation early in the development process, continuous localisation minimizes these expenses by lowering the need for expensive, time-consuming, large-scale localisation activities later on.
6. Increased Swiftness
Software development teams become more agile through continuous localisation in several important ways:
Adaptation to Changing Market Demands
When localised information is easily accessible, companies can react quickly to changing consumer preferences and market trends. Their ability to adapt to distinct regional demands and tastes is what makes them agile and helps them maintain their relevance and competitiveness in the international market.
Iterative Updates and Feedback
Ongoing translation improvement is made possible by continuous localisation, which takes market performance and user input into account. This rolling process guarantees that over time, translated information will continue to be accurate, culturally appropriate, and user engagement-optimized. Additionally, it makes it possible to react quickly to changes and needs in the market, which speeds up the launch of localised products into new regions.
7. Improved User Experience
Maintaining software localisation throughout time is essential to provide a satisfying and enjoyable user experience in global markets:
Providing Localised Content from the Outset
There is no need to wait for translations because users in new areas may get localised information as soon as the product or service opens. Because it is immediately available, users are more satisfied and engaged, which increases adoption and loyalty.
Ensuring Culturally Relevant Content
Nonstop software localisation guarantees that the translated material is acceptable for the target audience’s culture and speaks to them by incorporating linguists and localisers early in the process. A pleasant user experience is contingent upon the cultivation of trust and the establishment of better ties with people across varied locations.
Real-Time Collaboration and Updates
In continuous software localisation, developers, translators, and other stakeholders work together in real time to guarantee that any problems or suggestions are resolved quickly. By maintaining the localised information current and relevant, this real-time update method improves the user experience overall and guarantees that the program satisfies the needs of users in various geographical locations.
A Final Word on Software Localisation
One effective tactic to develop a powerful, global brand and win over potential clients’ confidence and loyalty is software localisation. This is only possible, though, if your product is properly localised and free of readability problems and functionality faults, such as untranslated strings, misspellings or grammatical mistakes, cut-off texts or tiny font sizes, and ambiguous abbreviations used to fit the strings into the available space.
The thing is, if you can’t guarantee high quality and satisfy your clients’ expectations, what use is localising your products?